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Hypertext and the Limits of Interactivity
From: Columbia University | By: Ursula K. Heise

EDITOR'S INTRODUCTION | Any Internet user is familiar with the basic navigational principle of the World Wide Web, using hyperlinks to jump from one Web page to another. These ubiquitous and simple links are the great strength of the Internet; they promise individuals the opportunity to follow their own interests in a sea of information. Any Internet user is also familiar with the pitfalls of this web: the out-of-date links, the questionable sources of material and the fruitless searches.

But hypertext (document with hyperlinks) has other implications for storytelling, for creativity and for understanding how readers assemble ideas (or stories) from disparate sources. In a story presented through hypertext, what happens to the line between the author and reader? Who has created the story?

Ursula K. Heise, associate professor of English and comparative literature at Columbia University, discusses the structure of hypertext, investigating some of the issues associated with hypertext documents and its possibilities for reconsidering how we think of authors, readers and reading.



s an innovative digital form of organizing and presenting information, hypertext has inspired far-reaching claims about its impact on the structure of knowledge and its democratizing implications. Through its nonlinear organization and virtually infinite links between different segments of information called "lexias," hypertext enables the user to approach knowledge in a nonhierarchical fashion. Since hypertext information is structured as a web in which each node of information can function as a gateway to related lexias, users can follow a variety of itineraries, rather than a single, linear path, in their exploration and acquisition of knowledge.


This built-in diversity of approach can potentially be deployed to great effect in teaching. Customized "electronic textbooks," for example, could accommodate a much greater variety of learning habits and individual or group preferences than conventional printed textbooks do. At the same time, hypertext structures are open-ended: readers and users can add to the information they contain or comment on it by creating additional links, which makes hypertext documents an ideal medium for collaboration among groups of researchers or students. Theorists such as Richard Lanham, J. David Bolter and George P. Landow have therefore praised hypertext as a medium that allows much greater flexibility in organizing and transmitting knowledge and leaves much more room for interactivity than the printed book.


Hypertext unquestionably offers these advantages. The two hypertext software programs most frequently used by humanities teachers and by poets and novelists, Eastgate Systems' Storyspace and Apple's Hypercard, are both outstanding tools for research and teaching. Storyspace allows sophisticated visual displays of information structures that can convey in a blueprint of sorts the conceptual underpinnings of an entire research project. Hypercard, which creates digital stacks of index cards that can integrate textual, graphic and acoustic information, is ideally suited for didactic purposes. And anyone who has visited the World Wide Web will no doubt appreciate the multiplicity of connections that hypertextual links offer to the user.


But surfing the Net also illuminates the problems that come with this openness. Links may lead to important or irrelevant sites, to accurate or inaccurate information, with often no easy way for the nonexpert to tell the difference. The use of hypertext documents in research and teaching can involve similar problems. If every participant can add his or her own modules of information, comments and links to the whole, some filtering and control mechanisms must ensure the accuracy and relevance of the added material, or the document runs the risk of disintegrating into an amorphous mix of information and misinformation. Introducing such mechanisms, however, means curtailing the openness and egalitarianism of hypertextual collaboration.

Hypertext in literature and criticism

The use of hypertext for creative purposes raises different but related problems. Hypertext has already begun to make an impact in literature and literary criticism, with not only critical works but also short stories, novels and, most recently, even poetry written specifically for and as hypertext. In critical work, for example, George Landow and Jon Lanestedt's In Memoriam Web provides a rich array of historical and interpretive information on Tennyson's poem. And Eastgate Systems has published a series of narrative and poetic texts that are organized as linked lexias that leave the reader various choices of textual sequences.


Such experiments with narrative structure are not entirely new, of course, and neither are they limited to the medium of the computer. Postmodern novelists of the 1960s and '70s experimented with variable or aleatory sequence in such novels as Julio Cortazar's Rayuela [Hopscotch], which can be read according to two different itineraries, and B.S. Johnson's The Unfortunates or Marc Saporta's Composition No. 1, loose-leaf novels whose chapters the reader can reshuffle in any order.


More recent hypertext narrations such as Michael Joyce's Afternoon, A Story or Stuart Moulthrop's Victory Garden build on these earlier models, as well as other postmodernist experiments with interactivity: Italo Calvino's Se una notte d'inverno un viaggiatore [If on a Winter's Night a Traveler], which confronts the reader with a whole series of interrupted and unfinished stories; John Barth's highly self-referential short stories about writing and reading; or Alain Robbe-Grillet's narrative repetitions, which force the reader to choose between competing versions of the same events. Many postmodern authors and critics have claimed that such interactivity, like that of electronic textbooks, has a democratizing effect, extending the creative task from the author to the readers.


But hypertext novels, along with some of their print predecessors, also reveal the limits of interactivity. In most hypertextual works, links from one lexia to another are still created by the author and therefore do not give the reader unlimited possibilities. Many of the sequences the reader can choose, as even advocates of hypertext literature admit, do not make for particularly compelling reading. This is not necessarily because of lack of talent on the authors' part, since by their very nature, hypertextual and interactive novels and poems leave the completion of the artwork up to the reader.


The restructuring of the creative process, even as it may be more democratic than the earlier emphasis on the consumption of finished aesthetic products, does not automatically have the progressive ideological implications writers and critics have claimed for it. While such innovative forms of writing may shake readers out of a passive consumer attitude, these structures also force them to fall back on their own preconceptions. By refusing to present the reader with a completely different world of the author's making, interactive aesthetic forms can contribute to reinforcing the audience's pre-established world views--rather than disrupting them, as revolutionary works of art often do. Robert van Hallberg has made this point with regard to the associative techniques of L=A=N=G=U=A=G=E Poetry in his article "Poetry, Politics and Intellectuals" in volume 8, Poetry and Criticism 1940-1955 of The Cambridge History of American Literature (1996).

Using hypertext to understand patterns of reading

Part of the difficulty in assessing precisely what hypertext can and can't do, in creative as well as pedagogical contexts, may be that research in literary criticism has too often focused on textual structures and the social and historical context of their production, but much more rarely on their reception. There is relatively little empirical research on how readers select literary texts or how reading literature interlaces with other activities in a reader's daily routine (though some such research has now been carried out in cultural studies: see, for example, Janice Radway's study of readers of romance).


Once the actual process of reading is examined, however, it may turn out that as far as reception is concerned, even conventional texts are a good deal more discontinuous and open than literary criticism allows for. Similarly, pedagogic research might want to consider how the learning of material in one discipline might be affected by the student's experience of going to several classes a day that present completely different fields of knowledge.


Hypertext obviously would be an invaluable tool for examining such cross-disciplinary connections and disjunctions. But hypertext might also serve as a conceptual tool, helping scholars analyze the discontinuities and multiple connections that occur in readers' reception of works of art as well as the inherent structures of knowledge and the production of texts.


This new medium may help theorists envision the reading process in more empirical terms than they usually have to date--perhaps taking a step toward a truly systematic account of literary interpretation.